E-Commerce

B2B Wholesale Platform

A B2B digital marketplace connecting agricultural producers directly with bulk buyers, featuring MOQ enforcement, invoice financing integration, and logistics coordination tools.

5 months

Duration

2024

Year Delivered

AgriDirect Nigeria

Client

120+ verified sellers
₦28M+ trade volume in 6 months
Invoice financing approval in under 4 hours

About This Project

AgriDirect wanted to cut out middlemen and let farmers sell directly to restaurants, supermarkets, and food processors. Pilloweb built a Next.js marketplace with verified seller onboarding, MOQ (minimum order quantity) enforcement, integrated Flutterwave invoice financing so buyers could pay in instalments, and a logistics coordination layer that matched orders with third-party delivery partners.

The Challenge

Agricultural produce trading in Nigeria was entirely offline. Trust was a major barrier — buyers could not verify seller quality, and sellers had no payment security.

Our Solution

Escrow-backed transactions, verified seller badges with product quality certifications, and integrated invoice financing that pays sellers immediately while extending credit to buyers.

Results That Matter

  • 120+ verified sellers
  • ₦28M+ trade volume in 6 months
  • Invoice financing approval in under 4 hours

Built With

Next.js
Node.js
MongoDB
Flutterwave
AWS

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